Imagine asking a crowd of people to raise their hand if they have ever actually accomplished a New Year’s resolution. Chances are you’d be met with mumbled excuses and shifting glances—not to mention your own guilt for “accidentally” losing your yoga pass three weeks into January. But New Year’s resolutions don’t have to fail—and they can actually be really useful in helping you grow as a lash artist. But the key to accomplishing your New Year’s resolutions is making them accomplishable.
Particularly when setting goals for your business, determining a realistic timeline is a good place to start. If those goals excite you—even better. (You can set as many reminders on your phone as you want, but if drilling 8D fans isn’t something you genuinely want to do, you’re not going to do it). Instead of setting vague resolutions you can easily back out of, set specific goals you not only want to accomplish, but can.
What you want: To be more active on your business social media
The resolution: Post to Instagram 3 times a week
Whether Instagram, Twitter, or Facebook is your platform of choice, social media is an important tool for getting your work into the world—plus it’s essentially free advertising. The issue with wanting to be “more active” is that it’s not really a measurable goal. And as the weeks and months pass by you won’t have any real way of knowing whether you’re doing much better than you did last year. But by assigning yourself a quota, whether it’s once a week, once a day, or even multiple times per day (thank god for scheduling apps) you can turn a generic goal into one you can actually achieve. Plus, you don’t have to wait until December 31st to see if—like your pathetic Crow Pose—you’ve actually made any headway. Every week that you get those three beautiful images up you’ve accomplished your goal, and having that sense of achievement throughout the year will motivate you to keep going until the year is over.
What you want: Better work/life balance
The resolution: Take Sundays (or Wednesdays, or Fridays) off
Better work/life balance is a common goal—it’s also the epitome of a vague resolution. If what you want is better work/life balance, start with something specific. Pick one aspect of your work or home life you want to change (shutting off your phone after 8pm; actually taking a day off every week; or meditating for 10 minutes every morning) and make that your goal. Trying to tackle work/life balance with no real idea what that looks like or how to get there will leave you frustrated and unsure if you’ve actually gotten anywhere. But meditating for 10 minutes a day? That you can do. Sure, you might miss a few days—or months—but every day you do meditate or take that much-deserved day off will be a mini-accomplishment and one step forward toward a more balanced life.
What you want: To grow your skill as a lash artist
The resolution: Take a course
Your skill is already growing with each new set you do, but chances are, you’re looking for a more localized type of growth. Maybe you’re ready to take the plunge and learn volume lashing, or finally master different kinds of styling. Instead of hoping to “grow” this year, fix your eyes on a specific skill and take a course. LashPRO Academy has a lineup of online courses and private training opportunities for learning classic lash extensions, volume lash extensions, and lash lifting. Not only will you improve your lash skill in a tangible and measurable way, you’ll get a document of completion to prove it. Or enroll in LashPRO Accelerator™ 2018, the only online business course of its kind teaching lash artists branding, marketing, lash skill, business skill, and self-care. Each week you’ll get new video modules teaching you real, specific ways to implement changes into your lash business. Learn more about LashPRO Accelerator™ here.
What you want: To show inner corners who’s boss
The resolution: Do them first, and lash every. single. one.
Even with a more targeted goal like getting better at inner corners, it can be hard to know where to start, and just as hard to measure. How exactly do you show inner corners who’s boss? And when will you know you’ve done it? Instead of aiming just to get better at inner corners, commit yourself to lashing them first in each appointment, and to extending every single inner lash before moving on to the rest of the set. By devoting yourself to specific and achievable things like these, you’re not only giving yourself a measurable resolution—Did you lash the inner corners first? Did you lash every freaking one?—you’re starting each set off with an achievement! Shop our favourite tweezers for inner corners here.
So as the new year approaches, and you begin thinking about what you and your business need to thrive in 2018, remember to narrow your goals down. Make your resolutions specific, achievable, and get excited about them! You might just be the one raising your hand next year.